Did you know that 82% of local searchers will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. (highlight to tweet) But as of August 2015, Google made...
What Is Your Brand’s Personality? What are archetypes? As the Swiss psychiatrist Carl Jung classified them, archetypes are a universal and subconscious concept, “images that are integrally connected to the individual by the bridge of emotions.” Margaret Hartwell is...
Image via BigStockPhoto.com I worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit HugYourHaters.com now to order and receive exclusive bonuses not available anywhere else, or ever...
Social Speed Dating Social media can seem like a never-ending round of speed dating. Every day/hour/minute/second can be filled with new people with whom you need to forge a relationship from (near) scratch. Once that intro is made and the connection established, it...
Politics: Iowa Votes First After countless debates and months of campaigning, the first votes of the 2016 presidential race were cast in Iowa last Monday night. There were more than 800,000 mentions across all media of the Iowa Caucuses over the last five days. Below,...
