The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation, either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do...
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...
Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and digital channels than ever before. It’s resulted in what I like to call an “era of infobesity.” With consumer attention...
The Evolution of Dance (and YouTube) Ten years ago, before the dawn of the big man on video campus (YouTube), Judson Laipply filmed himself doing a dance routine that was a comedic bit for one of his motivational speeches. He needed a way to post it on his Myspace...
Customers spend a lot of money in the name of love. Over the last year, there was a $1.6B increase in spending during Valentine’s Day. From jewelry and clothing to dinner and flowers, people are throwing out the big bucks for their significant others. Assuming you...
