It’s All in the Long Game Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. As the CEO, he now consults with at least 5,000 different companies on social media strategy and...
Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the...
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a...
There are a LOT of business books out there. Hell, I’ve written five so clearly the bar to clear isn’t that high. But rarely—very rarely—a book emerges that changes the way you think about books. And that IS a high bar to clear because the fundamental premise and...
Audience ≠ Influence As it tends to do in social media, the landscape, it is a-changin’. The rise of influencer marketing has forced many organizations to rethink their approach to social. It has ceased to be about the number of followers or the reach of each post;...
