In a time where consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s...
The Sharing Economy One of Clinton Bonner’s biggest priorities is helping the market understand what is achievable through crowdsourcing. Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community...
Entertainment: Beyonce’s Red Lobster Name Drop Causes Sales to Spike Just before her Super Bowl Sunday performance, Queen bestowed a brand new song upon her international fanbase. The music video for “Formation” instantly went viral, and some of the song’s lyrics have...
Succeeding with content is harder than ever for at least four reasons: 1. 70% of companies will create more content this year (according to Content Marketing Institute). This increase in competition makes it harder to find ears and eyes for your content. 2. Consumers...
It’s Simpler Than You Think John Yorke is a Golden Globe Award-winning producer and business storytelling consultant in addition to being the founder of the BBC’s Writer’s Academy and the author of “Into the Woods: A Five Act Journey Into Story.” “Into the Woods”...
