As Convince and Convert readers know, Jay Baer has written Hug Your Haters, a guide to help businesses embrace their detractors and build a more healthy relationship with them. And like it or not, sometimes employees can be haters too. Case in point: Talia Jane, a...
Business: Virgin America Launches #LetModFly Calling all Mad Men fans! Time to pull out your best mid-century look and book a flight with Virgin America. In an effort to promote the airline’s expanded year-round service to Palm Springs from San Francisco and New York,...
Every marketer, and especially those in software marketing, understands the power of “filling the funnel” with prospects that are interested in what your companies has to offer, whether products or services. Marketers across many industries have relied upon the trusty...
Image via BigStockPhoto.com By now, we’re all aware that the campaign-centric model of marketing is over—at least, if you want to be a company that remains viable and visible in the minds of consumers. Instead, most of us are using data to inform our campaigns and...
Make ‘Em Laugh What’s the one thing that business leaders forget when crafting their brand identity and business stories? Humor. A little lightheartedness can go a long way when forging connections with your consumer base, and who better to learn this skill from...
