Justin Bieber got another chance to show his unclothed body to the world when Calvin Klein included him in a campaign that boosted pictures of celebrities wearing their products on twitter with the hashtag in #mycalvins. Image via Twitter Many marketers are praising...
Fortune Favors the Bold If there’s one thing that never changes in marketing it’s that things are always changing. How do we keep up with the constant shifts in the digital landscape? By always changing our approach, of course! Jim Tobin is a shapeshifter and a true...
Image via BigStockPhoto.com Few government forms or processes engender more frustration and hatred than the US Department of Education’s FAFSA (Free Application for Federal Student Aid) form. Yet with just a bit of listening to what people hate about the FAFSA,...
Turn Haters Into Lovers The vast majority of businesses are actually quite terrible at customer service when it comes to complaints/problems. You may think of those few times that the company really came through on a problem, but those one-offs are statistically not...
Image via BigStockPhoto.com This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Visit HugYourHaters.com to find out how to get...
