A discerning reader has probably spotted the potential oxymoron in the very title of this post. Namely, if you’re a devotee of the theory that a natural link by definition is completely organic, the logical question to ask is: Is there a way to influence the...
I am ready to proclaim that 2016 will be the Year of Mobile. Don’t worry—I’m only kidding. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against...
Content creation is a fun, but challenging job. It involves frequent brainstorming, detailed research, and knowledge of industry trends. It also helps to be an experienced wordsmith and grammar nerd! We are required to bring original perspectives to the table—not the...
Speed wins, especially when it comes to activating around live sporting events like the Daytona 500 on social media. However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful...
Location, Location, Location Jeffrey K. Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Jeffrey is the CMO at Yext while Raj is a publisher at Yext’s...
