Have you ever struggled creating ads with the Facebook Power Editor ? At times it drives me crazy! I’m in the middle of creating an ad and I copy a previous ad. I then open up the ad and try to edit the audience and Power Editor freezes. Ahhhhhhhhh… it’s happened too...
Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or...
In most companies – especially B2B firms – sales and marketing don’t get along. Ultimately, both groups are tasked with the same revenue production goal, but their core skills and perceptions are different enough that much is lost in translation. They sing the same...
Get Yourself a Social Checkup Running a successful social campaign in a tightly regulated environment such as healthcare can be a daunting task for any marketing professional. Between privacy laws, data security, and overcoming the public’s “ick” factor for some...
Search marketing done right lands your site the first listing on Google or Bing results, but the consequences of search done wrong are much, much worse: In January 2016, the founder of a search agency in Texas was sentenced to 37 months in federal prison for his shady...
