You know how much hard work it is creating content, don’t you? Well… for all that hard work, you need to get some rewards for doing it! This is where a content conversion funnel comes in. A content conversion funnel is where you share a piece of content that gets...
One of my favorite sayings, often repeated by my granny, was that she didn’t get gray hair lazing around in the sun. It was mostly directed at my dad whenever he tried to trick her into believing something. I’ve been at the receiving end a couple of times, too. What...
Navigating the Sea of Story How can business leaders get their own brand story straight and then engage customers to participate in that story? Chris Moody and Randy Frisch, co-hosts of another Convince & Convert podcast, Content Pros, pose that question in this...
Since December of 2015, we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For...
Effective website copy stresses benefits rather than features. However, to substantially boost conversions, content developers must understand the benefits of what they are selling in a very detailed way—in fact, talking about benefits vaguely, or in a way that...
