Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use their mobile phones while...
Whether you love () them or hate () them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The...
This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other...
In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing...
Using Numbers Creatively Adam New-Waterson is the data whisperer. Working at a company like LeanData, he focuses on ensuring that the marketing department’s efforts are actually helping the company and sales team meet their goals in real world applications. Adam and...
