Predicting Marketing Change Before Our Eyes It is no secret that the digital realm moves quickly and creates earth-shattering trends in the blink of an eye. Keeping up with this roving beast that runs 24/7 can seem like an insurmountable task. Wouldn’t it be nice if...
My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted. Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner...
The results are in. Last month, we asked you to write the most effective copy for a Consumer Reports email in a way that could also test which value factors were most appealing to Consumer Reports donors. We’ll get to the results, and the big winner of the...
Everyone Has a Story to Tell Michael Margolis is a globetrotting storyteller and a business storytelling legend. His team at Get Storied are the experts on storytelling for disruptive and social innovation. They communicate world-changing ideas and help companies...
Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. Or, you could...
