In a time where companies vie to stand out amid a seemingly never-ending stream of content, two brands are making waves for their unique disappearing acts. The twist? Both were cleverly executed in order to raise awareness for the same cause: #BringBackTheBees. Burt’s...
Telling Stories With Numbers Though this is Tom Webster’s second appearance on the Content Pros Podcast, he visits this week for a special and timely reason. In addition to doing market research for brands on consumer behavior and marketing effectiveness, Tom’s...
The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From...
To Thine Own Self Be True Knowing who you truly are is one of the greatest challenges of life. It’s also the key to successful influence marketing. No biggie…! Carrie Morgan has over 20 years of experience in the PR world, and her views—on taking the time to know your...
Total Mentions Over the last week, SXSW has generated hundreds of thousands of mentions. Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. This is due...
