Put Me In, Coach Want to be the best? Learn from the best. Sally Falkow has over 30 years of experience in PR and has trained and coached thousands of professionals and executives of all kinds. She believes in tracking the right kind of data, determining actionable...
As you draft up your campaign or strategy, always ask yourself this question: Can I measure this? For the most important components of your project, the answer will likely be yes. So before you begin executing, make sure you’re laying down a solid foundation for how...
Live Your Story Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it...
Life sometimes has a funny way of forcing you to make decisions, or clarifying what you should be focused on. Suddenly, out of the blue, you get an email from your boss that he is having a meeting with the CEO of the company. This is not a small company. That makes...
Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic...
