Image via Unsplash As an agricultural company, part of our editorial calendar is telling the story of our products—seeds—and the people—farmers—who use them. From an editorial planning prospective, one of the great things about the growing season is that it’s...
All Hail the Queen Beyonce?! No, we have someone better: Holly Hamann. An absolute veteran and visionary, Holly has seen and knows it all. With vast amounts of experience, information, and statistics, she has seen how marketing has developed, and has a clear picture...
Lately there has been a lot of talk about customer experience, or CX. Its value and importance within a given brand is at or near the top of the priority list for many companies the world over. At least it should be. But as important and as talked-about as CX is,...
Customer service is being disrupted in the same ways that marketing has been disrupted: mobile, social, Millennial behavior shifts. We talk about marketing disruption A LOT. We talk about customer service disruption just a little. As a result, most companies are using...
Snapchatting for Talent With over 6,000 employees that work with 82% of the world’s Fortune 500 companies, BMC Software is a behemoth in the field of enterprise IT solutions. Carlos has the daunting position of being in charge of raising awareness for BMC products and...
