Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever The precipitous decline of organic reach on...
Social Media Is a Long Game Gary builds businesses. During his career, he has grown a family wine business by 20,000% in 5 years, founded one of the world’s hottest digital agencies, co-founded an investment fund, acted as an angel investor and venture capitalist,...
In January, I wrote about “The 7 Worst Ad Campaigns of 2015” and received great feedback from the community. It inspired me to create this piece—if we can learn from the worst, then we can also learn from the best. In the last article, I focused on advertisements in...
Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of...
Make Your Story Stand Out Michael Gass is celebrating his ninth year as the leading consultant that ad agencies and marketers call when they need a little help identifying their business identities. And if you’ve been listening to the Business of Story Podcast, you...
